British designer of Zimbabwean decent, Farai Simoyi will showcase her latest collection on Friday, July 13th at the Africa Fashion Week New York (AFWNY). AFWNY, a luxury multi-day event produced by Adirée, will take place at the Broad Street Ballroom on July 12th, 13th, 14th in New York City’s financial District.

Farai Simoyi who is based on New York has been named “Breakout Designer” and “The Next Best Designer” over the years. In September 2010, Farai Simoyi revealed her new brand “FARAI” — a representation of soft, steel, and bohemian and also a symbiotic juxtaposition of the styles and experiences gained in Africa, Appalachia, Europe and the streets of NYC: woman, warrior, wayward traveler during New York Fashion Week. Always pulling inspiration from her life’s travels, Farai continues to create clothing that caters to her mainstream clients as well as her clients of royalty. No stranger to the eclectic style of the New York fashion scene, the look is fresh, edgy, unique, and represents a diverse view that is sure to set new trends for every season. Her evolving take on fashion is why people love Farai Simoyi.

Farai by Farai Simoyi is a Women’s Contemporary Designer Label based in NYC. For more information on the brand please visit www.faraisimoyi.com